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Among the main findings:

* The percentage of Americans who have ever listened to an audio podcast is 29%

* Similarly, 26% of Americans 12+ have ever viewed a video podcast

* The podcast audience is significantly more likely to have viewed television programming through non-traditional means

* One in four podcast consumers plug their MP3 players or smartphones into their car audio system “nearly every day”

This study was originally presented by Edison Research VP of Strategy and Marketing Tom Webster, and can be viewed and or downloaded below.

My Comment on this report:

Is there a difference between subscribing to a YouTube channel and subscribing to a podcast? I think they are the same….except you can’t get the videos from the iTunes store unless the content creator makes them available. But ‘technically’ speaking having a YouTube channel is a video podcast.

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